A cloud-based solution, SocioSEER™ is built on a scalable, open source tech stack that uses our proprietary RE.CO.IN methodology. Our extensive prediction and category algorithms classify all social impressions in domain-relevant themes. We use edge concepts (natural language processing, semantic compositionality, computational linguistics and machine learning algorithms) to capture every nuance of social context.
A
World-class
Platform of
Differentiated
Innovation and
Power-packed
Products
TruSocial
- Intelligent algorithms that eliminate irrelevant noise
- Pre-built pristine brand data sets that reflect true 'customer speak' across the globe, and across all frontline social media, blogs and forums
- An industry benchmarked, domain-specific pre-built category theme set
- Perfected over millions of relevent customer conversations
- Key operational metrics, agile security and crisis management confidence
- A single unified index
- Integrated social media inputs across platforms
- Key benchmarking and social impact inputs for quick decisions and actions - within categories and within industries
- Index of brand loyalty, perceived value and customer association
- Identification and tracking of all industry Active Market Participants (AMPs)
- Creation of diverse personas
- Retention of micro target participants through marketing campaigns
- Active category intelligence at an industry level
Other Innovative Features
'True' Customer-centric Actionability
- Enhances engagement within a dynamic customer base (loyalists, value seekers, casuals)
- Identifies influencers and key leaders at the industry level
- Provides insights that matter
'True' Competitive Intelligence
- Drives understanding of marketing efforts (including campaigns) and its impact against competition
- Benchmarks customer service against competition
Advanced Analytics
- Builds innovative classifications and segments
- Allows meta data splits using proprietary machine learning algorithms
Universal Access and Industry-agnostic
- Offers 100 percent open data and all-device readiness
- Simplified login-based cloud access with real-time alerts and updates
- Enables efficiency through cloud deployment
Scalable and Flexible Deployment
- Brand-specific deployment and competition tracking
- Runs multiple complex queries in parallel for real-time results
- Manage multiple data sources, including Twitter, Facebook, Instagram, YouTube, LinkedIn, blogs, forums and review sites
To experience this smart analytics platform in your business
REQUEST A DEMO
A proprietary social media analytics platform that leverages machine learning and artificial intelligence to create a true 'brand equity index' by harnessing the real power of social media.
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